1995
On incorporation, commenced retail finance operations with Two-wheeler and Micro-Enterprise loans
Purpose Led.
Progress Driven.
At MAS, we are committed to making common people truly self-reliant, enabling them to meet their basic requirements and helping small and medium enterprises (SMEs) realize their vision and true potential.
Having incepted back in 1995, when times were quite different, MAS delivered financing solutions to those who needed it the most. The company is registered as non-banking financial company with the Reserve Bank of India.
With a plethora of retail finance options in its arsenal, MAS is focused on fulfilling the requirements of lower income and middle-income groups of the society. We offer Financial Services for Micro Enterprises Loans, SME Loans, Home Loans, Two Wheeler Loans, Used Car Loans, and Commercial Vehicle Loans to satisfy their varied needs. The focus remains on the vast lower income and middle income groups of the society, spread across urban, semi urban and rural areas, and including formal and informal sector.
We are very proud to be associated with this class of customers since more than 2 decades. Serving this class with an understanding of extending credit where it is due, we at MAS are excited at the vast opportunity this sector offers.
We aim to acquire a significant market share in financial services distribution with assessment performed from various perspectives of creditability in absence of proper and systematic credit documents, including credit worthiness through other channels. We are also leveraging on the distribution network of partner MFI-NBFCS/NBFCS/HFCs/franchisees, thus extending financial services to the underpenetrated states and the BOP segment.
In our quest to provide first class services, right at the doorstep of masses, we have opened several branches. Our network of 205+ branches in major cities of Gujarat, Maharashtra, Rajasthan, Madhya Pradesh, Tamil Nadu, Karnataka & New Delhi through which over 15,500+ centers are catered is destined to grow so that we attend to the needs of our valued customers efficiently, in every nook and corner. MAS Financial Services LTD. has over 10,00,000+ live loan accounts, a testimony to the company’s immense credibility in loan solutions. As financial solution specialists, we are always at your beck and call. Contact us today to get the right solution for your financial needs
At MAS Financial Services Ltd., efficiency is at the core of everything we do. We strive to optimise time, cost, and effort across all our activities, ensuring responsible use of resources while delivering maximum impact. We believe that sustained efficiency is what enables organisations to grow, adapt, and lead.
In the years ahead, we aspire to make MAS a benchmark in financial services distribution, not only by setting industry standards but by continuously raising our own. This commitment to improvement defines our vision.
Through a strong distribution network, responsible credit practices, and deep market understanding, we aim to support individuals and enterprises from both formal and informal sectors. We are committed to delivering financial solutions that are accessible, transparent, and sustainable, while maintaining high standards of efficiency, ethics, and performance.
This mission guides how our people work every day turning purpose into progress.
We believe people drive progress. At MAS, empowerment means enabling employees to grow through continuous learning, upskilling, and ownership, while aligning personal aspirations with organisational goals. Collaboration reflects our belief that success and failure are shared responsibilities, internally through teamwork and externally by partnering with customers to support their growth.
In a dynamic environment, agility allows us to respond quickly to change, while performance ensures consistent results and operational excellence. Together, these values keep MAS competitive, responsive, and future-ready.
Honesty is the foundation of everything we do. We uphold integrity, transparency, and ethical conduct in all our interactions, building trust, ensuring compliance, and fostering long-term relationships.
He is Founder, Chairman and Managing Director of the Company. He is a proficient and experienced industry practitioner with a brilliant track record. He has more than two decades of experience in managing the Company’s growth. He manages the Company with the guidance and support of the Board. His understanding and vision is among the key enablers for the consistent performance of the Company. He is also the Director of Finance Industry Development Council (FIDC).
Shri Mukesh Gandhi (October 20, 1957 – January 19, 2021) was the Whole time Director & CFO of the Company and played an important role in bringing the Company to its present level from a humble beginning in the year 1995, based on very strong fundamentals. He was filled with positivity, enthusiasm, zeal, kindness and pragmatism. During the course of his entrepreneurial mission, he had set a number of revolutionary precedents. The Company had and is immensely benefitted from his vision and vigilance. Further he was a well-known industry expert and a popular public speaker on various issues on Finance.
He is Founder, Chairman and Managing Director of the Company. He is a proficient and experienced industry practitioner with a brilliant track record. He has more than two decades of experience in managing the Company’s growth. He manages the Company with the guidance and support of the Board. His understanding and vision is among the key enablers for the consistent performance of the Company.
Currently, he is also a director in Finance Industry Development Council (FIDC), MAS Rural Housing & Mortgage Finance Limited, MASFIN Insurance Broking Private Limited, Prarthna Marketing Private Limited, Swalamb Mass Financial Services Ltd and DHI Advisors Private Limited.
She is responsible for leading the operations at MAS and also the relationship of the company with its more than 90 NBFC-MFI & NBFC Partners. She is a commerce graduate who joined the company in 1996 as a junior executive and through her hard work, immaculate working and determination to excel, accompanied by enabling support from the management; she rose to the level of Director & CEO.
Currently, she is also a director in MAS Rural Housing & Mortgage Finance Limited, MASFIN Insurance Broking Private Limited, Prarthna Marketing Private Limited and Swalamb Mass Financial Services Ltd.
Mr. Dhvanil Gandhi holds the extensive experience of more than 10 years in the Company. He has been engaged in key roles alongside the core team of MAS. During his association, he has developed the SME lending vertical of the company through its branches across India and also involved in the insurance business, especially for the captive borrowers and the company has also applied for the insurance broking licence under his leadership to cater to larger spectrum of the customers thereby being catalyst in increasing the much-needed insurance penetration in the county. Mr. Dhvanil Gandhi holds a Bachelor’s degree in business administration from prestigious Ahmedabad University – Ahmedabad. He has obtained postgraduate degree from a very renowned institute namely ISB (Indian School of Business – Hyderabad). During his curriculum, he has participated in programmes at Kellogg School of Management, Northwestern University – USA, and IE Business School at Madrid, Spain. He had also attended the summer training programme on Strategic Management at LSE – London School of Economics and a programme on Cross-Cultural Communication & Management at NUS – National University of Singapore
He is a Chartered Accountant. He has more than 35 years of experience in the diverse fields connected with Finance, Accounting, Auditing and Taxation. He also has 5 years hands-on experience of working in an NBFC.
Currently, he is also a director in MAS Rural Housing & Mortgage Finance Limited.
He has vast experience of 4 decades in all facets of banking, expertise in Fund Management, Investment Banking, Correspondence & International Banking, Corporate, Commercial and Retail (including MSME) banking. He was an Advisor - Equity Capital Market, SBI Capital Markets Ltd and Ex MD & CEO - SBI Pension Funds Private Ltd.
Currently, he is also a Director in Allied Blenders and Distillers Ltd, Infibeam Avenues Limited, Shree Maruti Integrated Logistics Limited and a Senior Advisor in Modulus Alternative Investment Management Ltd.
Mr. Vishal Vasu is a certified technology specialist on Microsoft platforms and carries a diploma of Management in E-Business. He is holding a rich experience and expertise in the field of IT Industry with a focus on Research & Development activities, innovative ecosystem, Information Technology function, architecture designs, software technology, and cybersecurity, fortifying project development and propelling business growth. He is having over 2 decades of expertise in systems engineering, software development, and information management. His accolades as a certified technology specialist on Microsoft platforms and a certified Cybersecurity Expert attest to his unwavering commitment to excellence.
He is currently associated with Dev Information Technology Limited and MINDDEFFT Technologies Private Limited as a Director on the Board of the Companies. He is a frequent speaker, publication contributor and an avid blogger on information technology. His articles have been published in a variety of publications.
Dr. Barnali Chaklader brings over 26 years of extensive experience in academia, serving as a core and visiting faculty at prestigious institutions such as the Institute of Management Technology (IMT) Ghaziabad, International Management Institute (IMI) New Delhi, IIM Lucknow, SP Jain Institute of Management (Singapore), Euromed Management University (France), and Kufstein University (Austria).
She has actively contributed to academia by presenting research papers at various national and international conferences across multiple countries and her scholarly work has been published in esteemed journals as well. Beyond academia, Dr. Chaklader is a seasoned corporate trainer. She has been recognized for her contributions to education and research with several prestigious awards. Dr. Chaklader is a Fellow Member of the Institute of Cost Accountants of India and holds a Ph.D. from Bundelkhand University, Jhansi, along with a Bachelor’s and Master’s degree in Commerce from Delhi University. She also earned an MBA from Lalit Narayan Mishra Institute, Patna. Currently, she is a Professor of Finance and Accounting at IMT Ghaziabad.
Government of India's apex think tank, with the rank of a cabinet minister. He is the Founding Director & current Chairman of Pahle India Foundation - a public policy think tank. He also served as an independent director on the Central Boards of the Reserve Bank of India and the State Bank of India.
He has over 40 years of experience in the banking and financial services sector and has been associated with leading trade related organisations. He has been involved with various Committees constituted by the RBI on NBFC related matters, including the recently constituted Group of Advisors to Regulations Review Authority.
He is Former Executive Director of Reserve Bank of India and Former Director of Bank of Mauritius. He was Nominee Director on the Boards of three PSU banks in India.
